WINK LONGWEAR HYDRATING MATTE CREAM FOUNDATION

Full Coverage. Skincare-Infused. Flawless Finish.

This isn’t just foundation — it’s skincare in disguise.

Our water-based, full-coverage WiNK Foundation blends the power of clinical skincare, ancient plant medicine, and cutting-edge actives into one skin-loving formula. Expect a stunning, buffable texture that blurs, hydrates, and perfects — without clogging pores or caking.

✨ Flawless, but make it skin-first.

Why You’ll Love It:

• Buildable & breathable formula for a second-skin feel

• Airbrushed, Anti-Ageing, natural-matte finish that lasts all day

• Infused with 20+ bioavailable botanicals for skin healing

• Packed with Niacinamide, Hyaluronic Acid, Bakuchiol, Reishi Mushroom + Vitamin E

• Helps calm redness, smooth fine lines, boost collagen & protect from daily stressors

• Perfect for sensitive skin & those ready to reclaim their glow

What Makes It Special:

We researched the world’s top foundations and selected only the most powerful and gentle ingredients — from ancient Chinese herbs to natural alternatives to plant-based topical BOTOX. This isn’t just another makeup product — it’s your daily apothecary in a bottle, designed to:

• Nourish skin at every layer

• Support firmness & hydration

• Deliver a radiant, youthful glow with every wear

• Minimise harsh synthetics and avoid unnecessary chemicals

✨ Why cover your skin with toxins when you can cover it with care?

Our full coverage, water-based WiNK foundation is a high-performance complexion perfector infused with a powerhouse blend of antioxidant-rich botanicals, soothing plant oils, adaptogens, and cutting-edge peptides.

Designed to deliver a flawless, airbrushed finish while actively nourishing your skin; this formula works like a treatment while you wear it.

The texture is rich and buffable — not watery or slick — but never heavy or cakey if your application is on point. It blends seamlessly into the skin, blurring imperfections, evening tone, and smoothing texture without ever clogging pores.

It’s buildable, breathable, and beautifully long-wearing — giving you full coverage with a natural, soft-focus finish.

From calming redness and softening fine lines to supporting collagen production, boosting hydration, and protecting against environmental stressors; this formula is packed with clinically respected ingredients like Niacinamide, Hyaluronic Acid, Bakuchiol, Reishi Mushroom, and Vitamin E (Tocotrienols + Tocopherols) — along with over 20 BIO-AVAILABLE botanical actives that elevate your skin with every wear.

✨ It’s skin-first foundation for those who want more than just coverage — it’s skincare that shows up and shows OFF...

And yes, a little goes a long way — one pump is all you need for full, flawless, skin-loving coverage that lasts all day. You can also build coverage effortlessly by layering a second light application where desired, without ever feeling heavy or cakey.

Our WO! Ritual 🧡:

 What makes WiNK truly transformative is what happens inside...

Each application is a moment to realign with yourself. As part of our exclusive Art of WO! collection, here at Wiggin' Out! we believe beauty begins in language — the promises you make and keep.

WINK stands for:

Without Integrity, Nothing Keeps —

because when your word is strong, your foundation (in life and on your face...) is solid.

So as you buff your perfect base, ask:
“Am I in integrity today?”
Did I keep my word to myself or someone else?
Is there a conversation to clean up, a task left incomplete, a promise to fulfill?

Choose one — and honour it.

Then watch what happens: energy shifts, motivation returns, and you simply glow differently. Not just on the outside — but deep in your soul.

Because when you're in integrity, EVERYTHING keeps — especially your makeup!

OUR POWERFUL FORMULAS UNIQUE MAKEUP:

AQUA
A deeply penetrating water base that hydrates and maintains skin softness and flexibility. Acts as a carrier to help deliver active ingredients deep into the skin.

VEGETABLE GLYCERIN
A plant-derived humectant that draws moisture into the skin, soothing irritation and dryness. Also helps calm inflammation and supports healing of scars and blemishes while inhibiting bacterial growth.

HYALURONIC ACID
A powerful hydrator that can hold up to 1000x its weight in water. Helps plump fine lines, improve skin texture, and supports the natural shedding of dead skin for a smoother, more youthful look.

ALOE VERA
Soothes redness and irritation while deeply hydrating. Packed with antioxidants and natural enzymes that help regenerate skin cells, shrink pores, and protect from acne-causing bacteria.

BETA GLUCAN
A multitasking sugar molecule that boosts collagen, protects against environmental stressors, and enhances skin’s moisture retention. Calms sensitive skin while plumping and firming.

CAMELLIA SINENSIS (GREEN TEA) LEAF EXTRACT
Rich in polyphenols that protect against UV damage and environmental stress. Slows collagen breakdown, energizes skin, and supports repair from sun damage and pollution.

CALENDULA EXTRACT
A gentle botanical healer known for accelerating skin regeneration, soothing redness and irritation, and protecting against fungal and environmental stress. Leaves skin fuller, brighter, and more radiant.

CHAMOMILLA RECUTITA (CHAMOMILE) FLOWER EXTRACT
Ideal for sensitive skin, this calming flower tightens pores, gently brightens, and helps slow signs of aging by soothing and repairing dull or inflamed skin.

DIMETHICONOL
A breathable silicone that locks in moisture and smooths the skin’s surface without clogging pores. Improves texture, reduces the appearance of fine lines and scars, and creates a silky, flawless finish.

PLANT-BASED SQUALENE
Derived from amaranth, it mimics your skin’s natural oils to deeply moisturize, improve elasticity, and protect against oxidative stress. Lightweight, non-comedogenic, and ideal for restoring suppleness.

MORINGA OLEIFERA SEED OIL
A nutrient-rich oil known as “liquid gold.” Penetrates deeply to provide long-lasting hydration, supports collagen production, and protects against pollution, free radicals, and bacteria.

MACADAMIA TERNIFOLIA SEED OIL
Rich in fatty acids and antioxidants, this fast-absorbing oil strengthens skin’s barrier, improves elasticity, and aids in scar healing—leaving the skin soft, supple, and youthful.

TOCOPHERYL ACETATE (VITAMIN E)
Protects against free radical damage, enhances elasticity, and promotes healing. Helps fade dark spots when paired with Vitamin C and boosts overall skin texture and tone.

NIACINAMIDE (VITAMIN B3)
A radiance-boosting powerhouse that balances oil, reduces hyperpigmentation, calms inflammation, and strengthens the skin’s barrier for a clearer, more even-toned complexion.

BAKUCHIOL
A natural retinol alternative that’s gentle on sensitive skin. Boosts collagen, fades fine lines, treats acne, and protects against oxidative stress—all without the irritation of traditional retinoids.

PALMITOYL PENTAPEPTIDE-4
A deeply penetrative peptide that stimulates collagen and elastin, repairs damaged skin, improves elasticity, and gives the skin a firmer, lifted, and glowing appearance.

WHITE CYPRESS PINE LEAF EXTRACT
Hydrates and improves skin texture while offering antioxidant protection. Helps maintain an even tone, boost resilience, and prevent moisture loss.

TOCOTRIENOLS (SUPER VITAMIN E)
50x more potent than standard Vitamin E, this antioxidant-rich compound improves skin elasticity, brightens, boosts collagen, and protects from UV-induced aging and environmental damage.

ADENOSINE
A yeast-derived molecule that energizes the skin and helps smooth wrinkles. Soothes irritation, stimulates collagen and elastin, and supports a supple, youthful texture for all skin types.

HIBISCUS ESCULENTUS (OKRA) FRUIT EXTRACT
Known as the “botox herb,” this natural AHA source exfoliates, hydrates, and firms. Rich in antioxidants and mucilage, it plumps skin, improves elasticity, and smooths texture.

CHLORELLA EXTRACT
A potent green algae extract that detoxifies, boosts collagen, protects against environmental stress, and firms skin by reinforcing its layers and improving elasticity.

HELICHRYSUM ITALICUM EXTRACT (IMMORTELLE)
Renowned for skin regeneration, it fades scars and wrinkles, calms inflammation, and enhances firmness. Its antimicrobial power supports clear, youthful, radiant skin.

GANODERMA LUCIDUM (REISHI MUSHROOM) EXTRACT
An adaptogenic mushroom that calms skin, reduces irritation, retains moisture, and delivers powerful antioxidants that help slow aging and improve skin resilience.

PHELLODENDRON AMURENSE BARK EXTRACT
Soothes inflammation, supports collagen production, and helps maintain a healthy skin barrier. Protects against environmental pollutants and reduces redness and swelling.

ANGELICA KEISKEI (ASHITABA) LEAF EXTRACT
A potent source of chalcones and chlorophyll, this extract brightens, renews, and calms. Reduces pigmentation, evens texture, and enhances the skin’s natural glow and resilience.

PRUNUS YEDOENSIS (CHERRY BLOSSOM) LEAF EXTRACT
Calms and softens sensitive skin, evens tone, fades dark spots, and restores hydration for a dewy, luminous glow. High in antioxidants for total skin vitality.

LAMINARIA JAPONICA (KELP) EXTRACT
A mineral-rich brown algae that hydrates, boosts collagen, improves tone, and reduces dark spots. Reinforces the skin’s natural barrier and leaves skin soft and youthful.

LACTOBACILLUS FERMENT
A probiotic that promotes a healthy skin microbiome, reduces fine lines, retains moisture, and improves skin tone. Offers gentle exfoliation and fights bacteria and inflammation.

SCUTELLARIA BAICALENSIS (GOLDEN ROOT) EXTRACT
A revered herb in Chinese medicine, rich in flavonoids that calm, hydrate, and protect. Neutralizes free radicals and enhances the skin’s appearance by reducing signs of aging.

ACETYL HEXAPEPTIDE-8 (ARGIRELINE)
A non-invasive alternative to Botox, this peptide relaxes facial muscles, reducing dynamic wrinkles. Enhances firmness, elasticity, and hydration for a smoother, youthful look.

COCO-CAPRYLATE/CAPRATE
A plant-based emollient that provides a silky, non-greasy finish. Softens and protects skin while improving spreadability—ideal for all skin types, even acne-prone.

TITANIUM DIOXIDE + IRON OXIDES (CI 77891, CI 77491)
Mineral-based pigments that provide natural UV protection, create vibrant, long-lasting color, and ensure a smooth, flawless finish with excellent skin tolerance.

DIRECTIONS FOR USE:

For best results and to achieve a dewy, glowing, airbrushed makeup look:

• Begin with a clean, well-moisturized face.

• (Optional) Apply a small amount of our NOW Illuminating Primer to create a smooth, radiant base.

• Pump a small amount of WiNK Foundation onto your brush. Dab on each side of your nose, the center of your forehead, and your chin.

• Using the very tips of your brush bristles, gently blend outward with a light dabbing motion, buffing the foundation into the skin. Avoid pressing too hard.

• Check for any visible blemishes or areas needing extra coverage, and lightly apply foundation to those spots.

• (Optional) Wet your Shine Bright 6D Diamond Sponge or beauty blender, squeeze out excess water, and gently dab over your face to create a blurred, flawless, and luminous finish.

• To really take it to the next level, achieve the ultimate airbrushed effect with our colour correcting Haze Blur Powder applied anywher prone to creasing or shine then continue with your preferred makeup routine.

While the foundation performs beautifully on its own, pairing it with our primer and blurring sponge can elevate your look to a luxuriously flawless, glowing finish.